The latest writings from our team

If you haven't heard of them, ghost kitchens (also sometimes called cloud kitchens) are commercial kitchen facilities that restaurant brands rent space in to optimize preparation of delivery-only food. And as we're sure you have heard or seen firsthand, delivery orders have done nothing but...

Simply put, ghost kitchens are a food preparation facility set up for the preparation of delivery-only meals. There are tons of these facilities all around the world and more and more are rising every year.

A successful future starts with meticulous planning in the present. If you have already launched your virtual restaurant, it may be a little too late for this. But, if not, the best way to ensure success after launching is to put in the work before launching. This is going to require two main things: research and branding.

As delivery becomes more and more popular, you've probably been hearing the terms "ghost kitchen" and "virtual restaurant" being thrown around a lot. But what are they? At a glance, they may seem extremely similar, and in many ways they are. However, they have some important differences.

Food delivery has been increasing in popularity for years now, and the pandemic has even further accelerated this. So, if you're thinking of starting a delivery-only brand, such as a virtual restaurant, now is certainly a logical time to do so. However, this same boom that makes delivery...

You already know all about how the pandemic has heightened the demand for food delivery around the world, so we won't bore you by explaining this phenomenon again. But, as we're closing in on a year of pandemic life, and vaccines are finally being rolled out globally, it does beg the question: is it too late to capitalize on this delivery boom? The short answer is no, but the long answer requires a little bit of explanation.

One of the very unique challenges that virtual restaurant brands face is creating or selecting the proper packaging for their delivery orders. It's obviously not lucrative to spend an arm and a leg on fancy packaging, but you also need something that will ensure the safety of the food...

Virtual restaurants are a fairly new concept in the grand scheme of things, so restaurateurs are still figuring out exactly how to make them as great as possible. How do you maintain relationships with customers without ever talking to them? How do you promote your business online? It's all very exciting, but also very challenging.